Difficult the style trade to rethink its supposedly inherent want for overproduction, BETTER imagines a world the place previous clothes are reinvented and given new life.
“We select to not produce any extra clothes, recognizing that our trade has already produced greater than sufficient for us to work with because it stands. Via our specifically developed upcycling strategies, we create timeless design artifacts of the very best high quality that price the earth little or no to make,” the model declares in a press launch.
Its Spring/Summer time 2023 assortment is as transformative as its core mission. “Out of Workplace” places a rebellious spin on the items that historically hang-out cubicles as tailoring recontextualizes masculine silhouettes to empower the wearer. Breezy materials like linen and light-weight wool imbue the gathering with a breath of recent air, arriving in a crisp and clear colour palette of whites, beiges and a spectrum of impartial tones in between. A contact of femininity rings by way of as oxford shirts bear strategically positioned cutouts, whereas lingerie turns into outerwear, holding its personal alongside one-sleeved uneven fits, sleet grey skirt units accented with dramatic capes and dainty, silk camisoles.
Taking it one step additional, every of BETTER’s clothes include a singular passport, permitting the client to hint the provenance and manufacturing of their buy. Even moreso, buyers can use individualized digtal avatars to include their very own customized metrics and proportions for a greater match.
Check out BETTER’s SS23 assortment, “Out of Workplace.”
