June 7, 2023

As a magnificence editor, I at all times push for folks to put money into the very best skincare attainable as my humble philosophy is that “skincare is healthcare.” Nonetheless, would I pay over $25 USD for a drugstore pores and skin or make-up product? Completely not. The girlies on TikTok‘s magnificence aspect agree as properly, with a creator’s newest discovery of a $50 USD OLAY worth hike at her native Walgreens, leaving us gagged.

“I can’t consider what I’m seeing. OLAY has a brand new SPF 30 mineral sunscreen for delicate pores and skin. OMG, $50 is insane.” Andrea Suarez, a Houston-based dermatologist exclaimed in a video. The comprehensible shock behind the numerous hike on a 1.7 drugstore product is one which many magnificence fanatics have more and more observed down the sweetness aisle of all our favourite price range shops.

Even the sweetness business isn’t an exception in a world of regular inflation. From DTC manufacturers to brick-and-mortar and now drugstore manufacturers — the costs are going up, but we’re not getting extra bang for our buck, even at a price range stage. In line with the U.S. Client Value Index, make-up costs rose by 4.2%, whereas private grooming costs grew to eight.7%.

TikTok has made us all obsessive about discovering “duuuuupppeeess,” however are we actually those getting “duped?”

@drdrayzday Would you pay $50 for a #drugstore #mineralsunscreen #spf30 ?? Olay is reaching right here with that worth! #drdrayzday ♬ unique sound – Dr Dray